On Sunday, Mark Eiken, Central Campus Pastor at 12Stone Church, preached a wonderful message entitled Grit or Quit. I highly recommend that you listen, as it is a wonderful example of peanut butter communication: sticky and spreadable.
When you are planning your communication, think about what ideas you want to stick with people. What are the most salient points, and how will you communicate in a way that they will stick beyond Sunday’s sermon?
When you are planning your communication, think about how the ideas can spread. 12Stone creates small group leader curriculum based on the weekly sermons, extending the life of the ideas in the weekend messages. They make the video of the services available online during the week, and the audio is available via podcast for years. A brief outline of the message is often posted by the church on facebook, but quotes from the message are often posted by the members on Instagram and Twitter. The church posts its social media information on the message notes, and often incorporates hashtags in order to track these congregational posts. There are myriad ways to help the congregation spread the message.
What ways are your church making the message easy to spread? Can people spread it to others, and can they spread it out over other areas of their life?
What did you want to stick with your listeners this week? What did you do to make sure it stuck?
My Peanut Butter
When teaching about grit, Pastor Mark used 2 Kings 13:14-19 to encourage us to not give up.
“Shoot the arrow!” Elisha ordered. As soon as the king shot the arrow, the prophet exclaimed, “You are the Lord’s arrow, with which he will win victory over Syria. You will fight the Syrians in Aphek until you defeat them.” Then Elisha told the king to take the other arrows and strike the ground with them. The king struck the ground three times, and then stopped. This made Elisha angry, and he said to the king, “You should have struck five or six times, and then you would have won complete victory over the Syrians; but now you will defeat them only three times.”
This week, I am overwhelmed. I have several part-time jobs, am in two doctoral classes, am about to begin taking two online classes (required for one of my jobs), and am (supposed to be) writing my dissertation. I haven’t exercised as much as I should, but this morning I dragged myself out of bed and took a walk around the neighborhood. If I go around the circle and down every street in my subdivision once, I’ve gone 2.5 miles. If I pass my house and go around the circle one more time, it’s 3.1, which is a 5K. This morning, I knew when I got to my house I would be tempted to stop and go inside, knowing how much work was waiting for me. But I also knew that it would only take me 8 more minutes to go around the circle and complete the 5K. An internal debate went on in my mind for a moment, and suddenly I realized I needed to shoot one more arrow. I can stop at 2.5, but then I’ll lose the battle to stay healthy (physically and mentally). When I want to quit, I know I can just shoot one more arrow, and get closer to my goal. And I have a whole quiver of arrows – so I don’t have to just apply this to exercise – it works at school, work, and home.
What makes this thought not only sticky, but spreadable, is that I remembered it, I plan to apply it to all areas of my life, and I’m spreading it to you. That’s peanut butter communication – how will you use it this week?