I can rarely hear the word perspective without hearing it in Anton Ego’s voice (from Ratatouille):

Server: Do you know what you’d like this evening, sir?  

Anton Ego: Yes, I think I do. After reading a lot of overheated puffery about your new cook, you know what I’m craving? A little perspective. That’s it. I’d like some fresh, clear, well seasoned perspective…

Server: With what, sir?  

Anton Ego: Perspective. Fresh out, I take it?  

Server: I am, uh…  

Anton Ego: Very well. Since you’re all out of perspective and no one else seems to have it in this bloody town, I’ll make you a deal. You provide the food, I’ll provide the perspective…

Ego’s response is very enlightening for the church.  We provide the music, the sermon, the environment for worship, the structure, but the people in the pews (or chairs, or online) provide the perspective.

As church communicators, we can try to frame ourselves, our organization, or our mission in the best light, in an effort to alter people’s perspectives.  We can show them the best of who we are, who we are trying to be, and what we are trying to become.  But we can also be authentic about who we aren’t, what we’re not trying to be, and our boundaries.  We just need to present all of these with the understanding that each person brings their own perspective.  

When we have our photo taken, who doesn’t want their best side to show?  Sarge prefers his photo taken when he is standing, and from the front, because he looks less ‘fluffy’.  Do we only show our best to those with whom we are communicating, or are we real about who we are?

Eventually, people will see us from the back.  They will get out of their seats and volunteer, or join a small group, and really get to know us.  As their perspectives change, will they find us to be even more of what we said we were, or will they see the fluff?

I’m not advocating that we air our dirty laundry, but that we be authentic in our communications.

If we communicate that life’s a bowl of cherries, when sometimes, it’s the pits, then when people get past the sweet, they might hit something harder than they are able to digest.  We need to assist them in altering their perspective.  Becoming a Christ-follower can be easy, but being a Christ-follower can be hard.  Being part of a body of believers is attractive on the approach, but not-so-pretty in the back.

How can we, as church communicators, present the good news in authentic ways? 


Do you have a Church Communications Plan?


I am helping a church develop a church communications document that would include their communications strategy, goals, and policies.

Here are some examples from denominational, district, and local perspectives:

These each make up a part of what I believe a good church communications plan would include.  A complete plan would start with who the church is, why communication/branding is important, who communicates what, and how to communicate through various channels.  

Do you have a church communication plan, or part of one, that you would be willing to share?  Link to it in a comment, or if you’re not ready to share it with the blogosphere, send it to my email.