Communicating for Change

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According to John Kotter, “People change what they do less because they are given analysis that shifts their thinking than because they are shown a truth that influences their feelings.”

When attempting to motivate change in others, are you communicating to people’s minds or hearts?

Kotter, J. P. (2002). The heart of change: Real-life stories of how people change their organizations. Boston, MA: Harvard Business School Publishing.

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