Putting Flesh and Blood on the Data

Arianna Huffington, recently ranked 10th on Fast Company’s Most Creative People in Business 2011, offered excellent advice to those of us who desire to communicate more creatively in the church.  When asked what book has changed the way she sees things, Huffington’s choice was Tell to Win: Connect, Persuade and Triumph with the Hidden Power of Story by Peter Guber, in which 

He writes about the magic that arises when you take relatively soulless information like poll data, facts, and figures and channel them into a story with a purpose — in the process putting flesh and blood on the data. So I guess it didn’t so much change me as provide an eloquent affirmation of the power of using narrative to connect with people.

Sometimes we communicate the facts of the gospel without putting “flesh” on it.  Using creative stories can put the facts into context – the context in which it first existed and the context in which the listener can apply it – and help your communication to connect.


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